
We build and scale ventures for corporates.
Our approach
We leverage corporate power to create successful ventures and new revenue streams.
Empowering Corporate
Innovation
We are your partner for creating result-driven intrapreneurship programs, corporate startup collaborations, and strategic frameworks for success with innovation.
Building & Scaling
New Ventures
We are experienced entrepreneurs and build exciting new ventures and products. We shape the business model, create the brand, drive sales, and build the team.
10+
Companies created with more than €1M turnover
€10M
yearly turnover for our portfolio companies
45+
hands-on entrepreneurs
Customer projects
Success Stories

Shaping the future of logistics: Global intrapreneurship program
3 years of development and continuous support of a global intrapreneurship program with the world’s leading logistics company
60 teams evaluating and validating, 9 running projects, multiple projects in business lines & successful spin-offs


Amazon for spare parts in the energy sector: SPAROX
Development of a scalable B2B platform business model for spare parts in the energy sector
Creation of transparency in a non-transparent market, reduction of storage and capital costs as well as reduction of plant failures
Multiple partners onboarded



Revolutionizing the energy sector: Alperia Startup Factory
Startup Factory and scout startups with revolutionizing solutions for the energy industry
140 startup applications from all over the world
Two innovation projects have emerged from the program


5% less fuel consumption due to PV foil on truck trailers
Finalist of the world‘s largest Climate-Tech Accelerators „Climate Launchpad“
Most Innovative Product of the Year 2018 at the Freight Transport Association Awards


Trusted by
leading corporates
Portfolio of companies
We turn ideas into
successful ventures

WOOD_SPACE
- High quality modular block house to unlock new living experiences. From your dream home, to guesthouse, coffee place or shop – make it yours. Smart, sustainable, affordable mobile tiny blockhouse of high quality made from 98% wood
- Joint venture between RUBNER woodwork and WhatAVenture, uniting highest quality woodwork and business model innovation
- 57 sold WOOD_SPACE in the first 6 month
- #jointventure with an established company


VARIAND
- Variand is a modular furniture system that offers more flexibility and pleasure when furnishing and designing rooms. Through the system’s adaptable nature, users are encouraged to engage with their furnishings and surroundings creatively.
- Thanks to the clever design, the modular furniture from variand can easily be moved, arranged, expanded and quickly adapted to any taste and living situation.
#investment in existing startup

GLEAM
- GLEAM is an electric cargo bike with a unique tilting technology providing you with an amazing driving experience for urban mobility
- Thereby, it caters to various use cases, from family cargo bike to B2B usage for messengers. It reduces emissions by optimizing last mile delivery and urban mobility
- We established GLEAM in 5 European countries within 4 months
- #investment in existing startup



It was an excellent keynote speech on guiding business ideas to investment-readiness, as part of our Executive Innovation Program. Thanks to the profound theoretical knowledge and vivid examples, our top-level management obtained deep insights into business modelling in the field of mobility.
Yvonne Pirkner
Open Innovation Project Leader, ÖBB
WhatAVenture really got our employees’ attention, motivated them to leave their comfort zone and gave them the courage to simply try out ideas – and that was the exact goal!
Martina Tagunoff
Innovation Manager, ÖAMTC
With the support of WhatAVenture we were able to significantly develop our innovation management further. They perfectly understood our needs and developed sustainable strategies, processes and tools in a joint effort with our team following lean innovation principles.
Dr. Florian Pomper
Innovation Manager, Caritas WienDownload our free resources
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