Imerys Startup Factory - WhatAVenture
Alperia Startup Factory

Imerys Startup Factory

Collaborate with the world leader in mineral-based specialties for industry and accelerate your business.

Enter the fast-track collaboration program of Imerys and boost
your business!

We are looking for startups, SMEs and technology providers to partner up and work on new business opportunities with Imerys.

Imerys is one of the world’s largest industrial minerals (or: specialty materials) providers  with customers in 40+ countries in diverse industries, such as construction, food & beverage, automotive, and others.

Imerys’ vision is to accelerate the minerals business’ transition into a circular economy by adapting leading recycling technologies, and circular business models. Together with you – startups, SMEs, and technology providers – Imerys wants to provide breakthrough solutions for the myriad various industries using industrial minerals. Help Imerys to shape the future, and benefit from the leader’s global operations, resources, and market access to grow your business.

Apply now

until September 30th

Imerys HQ, Paris, France (optional remotely)

Travel and accommodation costs covered

  • Construction waste recycling
  • Calcium carbonate recycling

Startups, SMEs, and technology providers wanted! Enter a partnership with the world’s minerals leader Imerys. Join the Startup Factory and revolutionize the minerals
industry with us.

Karina Hornostai

Got questions? Contact us

Karyna Hornostai
+43 660 1639095


What’s in it for you?

Proof-of-concept budget

Receive a budget to develop a PoC project in collaboration with Imery’s experts

Structured process and fast decision-making

Benefit from top-management involvement for the
fast decision-making regarding the implementation
of your solution

Large customer base

Get a chance to collaborate with Imerys’ markets all over the world

Strong and dedicated partner

Enter a partnership with a successful and experienced industry leader, dedicated to innovation

Land an investment from an industry leader

Further cooperation could include an equity exchange, depending on the final results

Search fields

Calcium carbonate recycling

Partners and innovative solutions that help to replace virgin calcium carbonate with a post-consumer or post-industrial material, reducing carbon footprint and impact across the value chain.

Recycling, up-cycling, and recovery of calcium carbonate at scale

Technologies, business models, ecosystem connectors

Recovery from various industries and materials:

  • food (shellfish waste, poultry shells, sugar purification waste etc.)
  • water industry
  • fabrics
  • paper & board
  • flooring recycling
  • PVC windows recycling
  • chemical industry lime used to stabilize waste streams
  • limestone, marble, chalk, dolomite etc.

Construction waste recycling

Partners and innovative solutions that help to recover and recycle construction material waste.

Recycling, upcycling, recovery of construction waste materials at scale

Solutions that help to solve the challenge of collection of a high volume of construction waste materials

Recovery of the following materials:

  • Ceramics: sanitary, tiles, tableware, kiln furniture, porcelain
  • Building Products: ceiling/roof tiles, insulation wool, bricks,
    plaster board
  • Paint: architectural, post-industrial paint

Your journey

towards a successful collaboration with Imerys
Apply until the 30th of September 2021, 23:59 CET

Remote Pitches:

Innovation Camp in Paris, France:
07. – 09.12.2021

Proof of concept phase:
January – April 2022

Kick-off Workshop:

Demo Day:

Scaling the collaboration

You get a trusted partner with Imerys

Imerys S.A. is a Europe-based multinational company which specialises in the production and processing of industrial minerals. At Imerys, we take our commitments to environmental, social and societal responsibility very seriously,
not just because it is the right thing to do, but because it is central to our business growth and transformation

Our top leaders support the Startup Factory program and seek to reinforce innovation through collaboration with you.

  • Operations in over 40 countries
  • Over 16.000 employees
  • 3.799 billion € revenue in 2020

“We are convinced that partnerships with startups and SMEs are important drivers of innovation in the industry. Therefore, we are providing a fast track to establish and launch a collaboration with Imerys to jointly succeed at shaping a sustainable circular future.”

– Relevant Stakeholder

Help us to unlock the sustainability potential
of minerals.

Join the Imerys Startup Factory and partner with the world’s minerals leader!

Grow your business with the help of Imerys’ resources and markets, exchange ideas, and discuss potential long-term cooperations.


What happens if I can't travel due to COVID-19?

  • We are constantly re-evalutaing the situation. If traveling is not possible due to COVID-19 we will facilitate the Innovation Camp, workshops and events for the program remotely.

Is transportation and accommodation covered?

  • Yes, reasonable travel expenses (transportation to and from France, accommodation for non-residents) will be reimbursed following Imerys’ travel expenses rules (train, flight economy, taxi/rental car/own car if necessary)

What is the working language?

  • Workshop input, documentation, and pitches will be held in  English. While working in your team: if 100% of your team members prefer German, French or any other language spoken within your team, that is not a problem!

Is it necessary to travel to France for this program?

If traveling is possible (depending on COVID-19 travel restrictions), it is mandatory to attend the Innovation Camp, Kick-Off Workshop and the Demo Day at the end of the program (if you are among the selected startups). The mentioned events are planned to take place in Paris, France. Depending on the team, there are also 2-3 on-site workshops during the Proof-of-Concept We are constantly re-evalutaing the situation. If traveling is not possible due COVID-19 we will facilitate the workshops and events for the program remotely.

How can I apply for this program?

Fill out the application form and provide us with the core information about your company (It takes approximately 15 minutes to present and register your startup/idea). If we require further information, we will contact you for a personal interview.
Admission deadline is September 30th, 2021 23:59 CET.

What happens after my application?

Best-in-class startups will be invited for an online interview (remote pitch) with our team and top managers and experts from Imerys to discuss their business model, technology, and growth ambitions. Successful candidates will then be invited to the Innovation Camp. The selected Startups will enter the Proof-of-Concept phase and will pitch at the final event (Demo Day) in front of the top management of Imerys. Successful teams will be then given the chance to enter a cooperation with Imerys.

How does the selection process work?

The applications call is open until September 30th, 2021 and all applications will be reviewed during the following weeks after it’s closed. After a rating of all applications, you will get the notification in case you are among the top selected startups who are invited to present their ideas within a remote pitching session.

What happens at the remote pitching session?

Top selected startups are invited to present their business ideas within an online interview to our team and top managers and expert from Imerys. You will have 5 minutes to pitch your solution, followed by a short question-answer round. Remote pitches will be held on the 21st of October, you would get a slot on this Successful candidates will then be invited to the Innovation Camp.

What is the Innovation Camp?

It’s a 2,5-days workshop, where you will jointly work with experts and top management from Imerys to:

  • Identify open and critical questions
  • Match between your capabilities and requirements of Imerys
  • Clear common understanding of the next steps: field trials, PoC Roadmap incl. budget, marketing scenarios, business case

A jury pitch at the end of the day will set the definite participants of the Proof-of-Concept phase.

Due to COVID-19 restrictions the Innovation Camp might be held remotely.

Are transportation and accommodation covered for the Innovation Camp?

  • Travel expenses are covered for up to 2 team members. Accommodation including breakfast is covered as well. Lunch and dinner will be provided at the event.

Who decides on the participation in the Proof-of-Concept Phase?

  • During the PoC phase the goal is to validate the proposal/hypotheses, run pilots and field trials and develop a business case.
  • You don’t have to be present the whole time in France and can work remotely on the project. However, there will be three workshops during these four months, where you will most likely have to travel to France. (Exceptions can be discussed).

What does the budget during the Proof-of-Concept Phase include and how big is it?

Budget for testing, field trials and prototyping foreseen (amount depending on project scope, subject to negotiations). Travel costs subsidized.

Karina Hornostai

Your questions are still not covered?
Don’t Hesitate to contact us

Karyna Hornostai
+43 660 1639095